About Me

   I’m Samantha but you can call me Sam. I’m a makeup artist and fashion designer

   I’m a mom of 7 kids ages 6-21. I’ve been to school for cosmetology, fashion, graphic design, social media and real estate. After spending a lot of time and money on school nothing has taught me more than the school of life.

   I’ve been on my own since I was 15 years old. Got into a really abusive relationship at 17 and out of fear and embarrassment I stayed for many years but I got 5 beautiful humans out it. 

   My whole life people always asked if I was a model. Being 5’10 you get asked about modeling and basketball more than you’d care to. After getting out of an abusive relationship it takes time to find yourself and gain your confidence back. So I took everyone’s advice and started modeling. I felt powerful on the runway… untouchable but I wanted more. I talked about starting my own clothing line but that’s all it was at the time… talk. 

   In 2009 I got married and have the honor of 2 more beautiful humans to call me mom. Yes, I am done having kids (it’s a question I get… a lot). 

   I fell out of love with modeling and designing clothes became all I could think about… when I wasn’t doing makeup. That’s when I realized, if I can’t get fashion out of my head, I better do something about it. 

   In 2011, 5 months pregnant with baby #6, I did it. I launched my clothing line. It was a lot of work but it felt good! Having my clothes go down the runway then coming out to take my bow gave me a rush that modeling never came close to. 

   I briefly put my business on hold and moved across country from Arizona to Florida. Along came baby #7 and that brief hold took longer than I thought it would. I went back to doing what I knew… makeup. 

   I used to be a floater in the cosmetics department at Macy’s. I worked for which ever counter needed me… Chanel, Estee Lauder, Clinique and Shisedo. I’ve been an artist for Bare Minerals as well as MAC. 

  Thankfully, after all of the madness settled and I yet again regained my confidence I was able to start up my clothing line again. I rebranded and came back better than ever.

    As a makeup artist I’ve had a lot of women sit in my chair. There’s something about being in such close proximity to someone for an hour or more that makes them feel comfortable enough to open up to me and tell me their deepest thoughts and share private stories with me. That along with me doing my own personal mental and spiritual journey (a journey that never ends) I realized makeup transforms us on the outside but the true work needs to be done on the inside for us to feel good about ourselves. The makeup is great but it’s only superficial. Almost like putting a Band-Aid on a bullet wound. I’ve had women who have worn a full face of makeup to an appointment with me just because they couldn’t stand to be seen bare faced on their way to me. Others will get their makeup done and sleep in it for days at a time so they can keep feeling pretty. 

   Something in me wanted to help these women with more than just their makeup. I’ve had my fair share of low points in my life but nothing like I did in April of 2019 when I was diagnosed with cancer. My whole world came crashing down around me and I felt like I was living someone else’s life. A life I wanted to give back so bad but couldn’t. June was when they removed the 7cm tumor and my life continued to change. I went into a very dark place and it took months and months for me to pull myself out of the muck. I won the battle but was left with many scars. During that time I felt afraid, helpless and alone. If being in an abusive relationship and coming from a broken home teaches you anything, it’s how to survive.

   It was in that darkness I decided to share my story on social media. If I felt that way surely others did too. And they did. People reached out to me to let me know I inspired them, I helped them. Then I realized, I had been on the right track all along. I can do your makeup and put a nice new outfit on you and help you look pretty all day but what about the inside work? 

   I want to help you not just look your best but feel your best too! Like a makeover from the inside out.  I created a podcast for moms, A Minor Mom Makeover to help them with mom specific topics but my personal blog here is where I can share stories and topics that women from any and everywhere can relate to.  

   As I share my life stories and how I overcame the darkest parts of my life to still see the beauty in every day I can only hope my words resonate with someone out there. 

“And if you cannot find your way out of the darkness, I will sit there with you and show you the stars. – N.R. Hart

Much Love,


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